Work
Volume Zero
Volume Zero is a fashion and lifestyle brand selling online. We customized its Shopify storefront to deliver a smooth shopping experience, from browsing and search to cart and checkout, with full funnel tracking built in.
Volume Zero needed a store that looked as good as its products and performed just as well. We delivered a fully customized Shopify storefront with collections, search, wishlist, customer accounts, and a smooth checkout, backed by GA and GTM tracking that shows exactly where shoppers convert and where they drop off.
A storefront built around the shopping journey
From first browse to final checkout
A fashion brand lives or dies on its online store. We customized Volume Zero’s Shopify commerce layer to deliver every part of the shopping journey: collections, product pages, search, wishlist, customer accounts, cart, and checkout. We supported both guest and account shoppers, kept carts saved between visits, and made policies easy to find, removing the small frustrations that stop people from buying. The design keeps the focus on the products, while the structure makes it easy for shoppers to move from browsing to buying.
Built to sell, and to show what’s working
Great stores don’t just sell. They learn. We set up GA and GTM funnel tracking across search, product views, and checkout, so the Volume Zero team can see exactly how shoppers move through the store and where they drop off. The storefront also supports catalog-led campaigns, making it easy to launch new drops and promotions. The result is an online store that looks sharp, sells smoothly, and gives the brand the data it needs to keep improving.
A fully customized Shopify storefront built for smooth shopping, from collections and search to checkout, with full funnel tracking built in.
Volume Zero — project outcome
