Work
MINISO UAE
MINISO is a global lifestyle retail brand with a growing network of stores across the UAE. Before this project, the brand had no dedicated website, which made it hard for shoppers to find stores, explore products, or learn about the brand online. We designed and built a website that gave MINISO UAE a proper digital home and made every store easy to find.
The objective was simple: give shoppers an easy way to discover MINISO online and find their nearest store. Without a website, customers had to rely on social media and word of mouth, and finding a store was genuinely difficult. We delivered a fast, mobile-first website with clear store information, brand storytelling, and product highlights, all designed to turn online interest into real footfall in stores.
A digital home for a brand shoppers already loved
From no website to a clear, searchable store network
MINISO already had strong brand recognition in the UAE. What it didn’t have was a website. Shoppers who saw the brand on social media or in malls had no simple way to check where the nearest store was, what it offered, or when it was open. We designed and built a clean, mobile-first website around that exact problem. Store locations became easy to search and browse, brand and product content gave visitors a reason to explore, and the whole experience was built to load fast on the phones most shoppers were using. Over two years, the site attracted 190,000 unique visitors, and customers could finally find MINISO stores with a few taps instead of guesswork.
Built to drive footfall, not just clicks
For a retail brand, a website’s real job is to bring people through the door. Every part of the build was designed with that in mind. Store details were structured clearly so shoppers could see locations at a glance. Pages were optimized for search, so people looking for MINISO stores in the UAE could find them on Google. And the design stayed simple and fast, so visitors on mobile data weren’t left waiting. The result was a website that turned brand awareness into store visits, giving MINISO UAE a reliable digital channel it simply didn’t have before.
A new website for a global lifestyle brand that had no online presence in the UAE, helping 190,000 visitors discover the brand and find their nearest store.
MINISO UAE — project outcome
